Olive Young (Korea's largest beauty & health store, with a global online site) ran an Easter promotion called "Hunt for the Golden Egg" from around April 1 to April 6, 2026.
The activity was officially limited to certain regions (e.g., USA, UK, Canada, Israel, etc.).
Every day, eligible users could visit the event page, click to "hunt" or claim a Golden Egg, and randomly receive points (10p, 20p, 30p, 40p, or up to 50p). These points act like cash discounts that can be applied to reduce the order total.
The surprise twist: Points earned from different regions could be accumulated and used across accounts or regions without strict enforcement. There was no strong region lock on redemption.
Hong Kong users (who playfully call themselves "Victoria girls" or "維多利亞妹" in Cantonese internet slang) quickly discovered this loophole. They shared tips on Threads and other platforms, using VPNs or multiple accounts to switch regions and farm as many points as possible.
The result? Many people stacked enough points to make their shopping cart total drop to almost $0 (or just a few dollars for shipping/taxes). It became a massive "0 yuan shopping" or "free haul" frenzy, with people scoring popular K-beauty items (skincare, makeup, masks, etc.) for pennies.
Viral Moments & Reactions
Hong Kong netizens were especially active — waking up early or timing the daily draws perfectly ("early bird gets the worm" became a meme).
Success stories: Some orders showed "prepare shipment" status, tracking numbers issued, and actual deliveries happening. People posted hauls of 5–10+ items for under $5–10 total (or even $0 after points).
YouTube videos in Cantonese popped up with titles like "When Olive Young meets Victoria girls! The truth behind the Easter 0 yuan shopping" — analyzing whether it was a system glitch, intentional marketing, or both.
Olive Young likely intended this as a fun, limited regional promo to drive traffic and sales. Instead, the points cross-region stacking turned it into an accidental global giveaway.
Risks & Aftermath
Not everyone won: Some orders faced adjustments, higher shipping, or customs/taxes (e.g., Canadian users reported high duties that ate into the "savings").
Points had expiration or daily limits, and not all attempts succeeded.
Olive Young hasn't massively canceled orders so far (as of early April 2026 updates), but they may have fixed the loophole toward the end of the event.
Some users experienced temporary glitches with point redemption during site maintenance.
Overall, it was a short-lived but legendary shopping moment — a mix of clever community hacking, K-beauty hype, and holiday luck. For Olive Young, it generated huge buzz and publicity (even if it cost them some revenue).
Tips If You Missed It or Want to Try Similar Deals
Check the Olive Young Global site/app during big sales (they often have monthly Olive Day events or seasonal promos with coupons).
Stack points, coupons, and free shipping thresholds carefully.
Watch for regional restrictions and taxes/shipping costs to Hong Kong or elsewhere — "free" products can still incur extra fees.
If you're in Hong Kong and already placed an order, keep an eye on the tracking and any adjustment notices.
Want more details? Ask about:
Specific products worth buying during these sales?
How to find similar current promos?
Your order status or troubleshooting points?
Let me know how I can help! 🥚✨
Why choose LHK Express for safer and more secure shipping?
From August 2022, LHK Express will launch the "Customs Clearance Guarantee" program. Our risk control team will conduct risk assessment and analysis for each package to ensure that each package reaches 99.9% smooth customs clearance. The cost of this program Included in shipping, no extra charge.
Provide more accurate timeliness for your package!
Tax Hedging:
LHK Express provides multiple customs clearance & tax included services! Even if the tax is not included, we will diligently make risk warnings in advance to avoid the recipient paying high taxes!
100% Electronic Platform:
No documents!! No worries about printing documents and labels!! Regardless of the recipient or sender, no customs declaration is required!!
Packaging Management:
Avoid delays and package damage!! Make sure your package arrives safely!!
